LV Outlet A Delicate Balance When creating theme parks

A Delicate Balance

When creating theme parks, theme park designers 揳re walking a tightrope in trying to develop rides that provide the kind of individualized experience that gamers covet.?They must appeal to gamers and non-gamers alike with a mix of traditional and video game-style rides (Chmielewski).


Disney has attempted to lure gamers to its California Adventures theme park with the Toy Story Midway Mania ride. Riders wear 3-D glasses and travel through carnival games such as Buzz Lightyear抯 Ring Toss, Bo Peep抯 Dart Throw and Woody抯 Rootin?Tootin,ugg bailey button triplet 1873 boots?Shootin?Gallery. Riders are provoked by 3-D animations of the Toy Story characters and are able to use the 搒pring-action shooter,womens nike shox?mounted on the front of their car to shoot such things as virtual pies at the characters (Chmielewski).



Ben Worley, a 22-year-old game fanatic, rode the Toy Story Midway Mania ride and was impressed. He used his 搒pring-action shooter?and 損opped Woody in the head with a virtual pie-and [Woody] reacted by shaking off the glob.?





Ben Worley said, 揟he idea of the ride being aware is absolutely mind-blowing.?



Another customizable ride option that seems to be successful in theme parks is a ride that combines robots and rollercoasters. This "interactive ride can be designed to match customer抯 requirements in theme, intensity and realism and to cost effectively change themes to adjust to rider appeal" (Childsplay). This type of ride gives the guest complete control over their experience by letting them control all of the robot's movements, and allows guests to not only control the movements but also control the theme of their experience.



The gaming culture has created higher standards for entertainment venues. Gamers are looking for entertainment options that are,nike free run 4, as Ben Worley stated, 揳ware.?The mindlessness of rollercoasters and the lifelessness of conventional museums do not attract avid gamers for more than an occasional visit or two. It is the customizable and enthralling experiences that they are looking for ?the kind they would get when trying to escape from N間one's prison, discovering treasures and secrets in the world of MagiQuest or throwing a virtual pie on Toy Story's Midway Mania ride.



So what does this mean for the experiential design industry? The growing popularity of gaming has already changed the way that certain industries do business. Just as Blockbuster and many cell phone companies have incorporated different aspects of video games into their businesses, the themed entertainment industry should recognize and adapt to key trends of the gaming culture. In order to do so, it抯 critical to first understand the changing landscape of the gaming industry, namely:



Phenomenal Economic Growth and Emerging Market

The gaming industry is projected to grow to $68.3 billion by 2012. This industry is so powerful and influential that experiential designers that have not already begun to shape their designs and creations around the gaming society will certainly need to do so within the next few years.
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